Hospitality Industry Development Through Spiritual Tourism In Indonesia

Susminingsih, Susminingsih and Kanafi, Imam (2019) Hospitality Industry Development Through Spiritual Tourism In Indonesia. [Research]

Text HOSPITALITY INDUSTRY DEVELOPMENT THROUGH - LAPORAN PENELITIAN DIPA IAIN PEKALONGAN 2019.pdf Download (2MB)

Abstract

Tourism is important sector of industry in developing country. This is a good condition for many tourists because they receive good services. Entrepreneur of tour as producer they get a good market, as owner of the hotel, restaurant, and transportation, they have the competitive advantages. An understanding of hospitality developed through the study of the subject from a range of social science and arts perspectives has the ability to educate future practitioners, not just through new knowledge, but also through new ways of thinking. Religious contribute into culture experience through tourism perspective. The analyses reflect the values which concern with management of commercial hospitality. It’s need to point that the tourism sustainability influenced many factors, such capital constraint, competition market, customer satisfaction, loyalty, government regulation, and also market strategy. This research is based on data gathered using a qualitative and quantitative research method. Questionnaire gave to Pekalongan, Yogyakarta, and Bali tourists, when they seek the hospitality industry as well as consumer needs. The thematic analysis was used to identify the construction of contribution spirituality tourism into business as hospitality organization. The primary and secondary data were triangulated through combining the literature review, industry reports and the key issues about relation between spiritual tourism and hospitality industry within the Indonesia industry context and people behavior as the basis of research analysis. Research found that Driving Motivation variable directly influence Visit Loyalty (t count value of 4.191 with a level of significance of 0.000 <0.05), Attracting Motivation variable directly influence Visit Loyalty (the t count value is 4.079 with a level of significance of 0,000 <0.05), Islamic Attribute Motivation variable directly influences Visit Loyalty (t count value is 2.328 with a level of significance of 0.021 <0.05), Driving Motivation variable significantly influences Visit Satisfaction (t count value is 2.088 with a level of significance of 0.038 <0.05), Visit Satisfaction variable significantly influences Visit Loyalty (t count value of 5.178 with a level of significance of 0.000 <0.05), Attracting Motivation indirectly influence Visit Loyalty (through Visit Satisfaction, t count value of 5.178 with a level of significance of 0.000 <0.05). Islamic Attribute Motivation indirectly influence Visit Loyalty (through Visit Satisfaction, t count value of 5.178 with a level of significance of 0.000 <0.05).

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