Intuition Based On Religion Framework And It’s Role In Small-Medium Enterprises (Smes) Managerial Decision Making: (A Case Study of Pekalongan Batik Industry-Indonesia)

Susminingsih, Susminingsih (2015) Intuition Based On Religion Framework And It’s Role In Small-Medium Enterprises (Smes) Managerial Decision Making: (A Case Study of Pekalongan Batik Industry-Indonesia). In: Sustainability As A Strategic Orientation In Global Economy Recovery Phase: Proceeding 12th International Annual Symposium on Management Makassar - South Sulawesi, Indonesia 13th-15th March 2015. Department of Management Faculty of Business and Economics Universitas Surabaya, Surabaya, pp. 138-155. ISBN 978-979-99365-9-2

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Abstract

This paper characterizes the role of intuition in small-medium enterprises (SMEs) managerial decision making. Until now, decision making process has been one of the hottest topics investigated in management discussion. Beside the limited resources, the main problem in SMEs is the strategic decision making. This research objectives are to describe the kind of the leader of Pekalongan batik industry intuition and to learn about the role of it in managerial decision making. Along this research doing, they were looks like a folklore industry that grew in a longrun performance by their organization. This paper beliefs that intuitive process connected with long experience and learning process. In term of family business, batik industry has rich experience and deep intuition to against the uncertainty business environment. This paper seeks to answer the many questions: 1) What kind of intuition that applied in the decision making process by SMEs of Pekalongan batik industry. 2) How is the relationship between intuition capability and uncertainty condition that faced by SMEs of Pekalongan batik industry? We analyze the data that found from the field by a qualitative approach. The research concludes that: 1). The kind of intuition based on religion framework have a strong affect in decision making process by SMEs Pekalongan batik industry. 2). The SMEs of Pekalongan batik industry as organization that place a high importance of trusting relationship between employer, employees, supplier of materials, subcontractor and consumer in which stay with a high uncertainty use a high levels of their intuition to solve many problems that rise in batik industry.

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