Eco-friendly Innovation for Sustainability of Batik Industry

Susminingsih (2018) Eco-friendly Innovation for Sustainability of Batik Industry. 000226661.

Text Susminingsih, Dr. M.Ag. - Eco-friendly Innovation_page-0001.pdf Download (953kB)

Abstract

This article aims to explore a product innovation for industrial sustainability in an environmentally friendly framework. Entrepreneurs should take the competitiveness with the best management through innovations. Meanwhile, the interdependence of both industry and the environment elaborates human resources, natural safety, and consumer attention to be greatly regarded in the sustainability industry. Awareness and concern about products often conflict with environmental quality. This study was conducted by employing a qualitative method in 2017. Interviews, observation, and documentation were carried out to small and medium-sized enterprises of the Batik industry in Pekalongan City, Central Java, Indonesia. The findings reveal that first, the Batik industry run by the entrepreneurs and home workers closely harmed the environment. Second, the wastewater treatment was managed bythe local government to minimize the environmental damage through either individual or collective treatment. Third, an innovation of the eco-friendly product was promoted by the Batik entrepreneurs. This innovation was made by replacing chemical dyes with natural ones. Likewise, the consumer trend demanding for products with softer natural colors also contribute to the development of innovations. Fourth, the environmental management established by the Batik entrepreneurs faced several challenges, namely: 1) a limited entrepreneurship knowledge of waste management, 2) environmental awareness, particularly for waste waterdisposal, (c) high cost of a home-scale wastewater treatment plant, and 4) complicated processes of Batik production with natural dyes. Finally, the innovation was promoted by the entrepreneurs’ learning processes in terms of organizational learning and inter-organizational processes.

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