Simple Hospitality: A Touch in Financial Technology

Susminingsih dan Rinda Asyuti (2017) Simple Hospitality: A Touch in Financial Technology. 000226770.

Text Susminingsih, Dr. M.Ag. dan Rinda Asytuti, Msi. - Simple Hospitality_page-0001.pdf Download (754kB)

Abstract

This paper focuses on hospitality integration concept on applied financial technology. Consumer satisfaction as the recipient of the service is largely an indicator of the success of business transactions. The seller-buyer-provider integrated behavior has the same reason to operate the business model. But how they can touch consumer loyalty requires a complex research. As a conceptual paper, a technology-based business model is analyzed with an integrative hospitality framework in an analytic-qualitative descriptive approach used in this study to discover the value of touch on an online business model. The indirect business model is chosen because it shows a simple connection but has a close relationship. This research found that financial technology as a seller-buyer is integrated to the value of delivery that provides many benefits to users such as low investment costs, partnerships, trust building, consumer education, and communication. The lack of marketing, production, and investment behavior find the best solution by communicating by using the online system.

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