Tamamudin, Tamamudin and Husein, Saddam and Hidayat, Anas (2022) Build Loyalty with Islamic Relationship Marketing and Trust Through Satisfaction. International Journal of Islamic Business and Economics, 6 (1). pp. 17-25. ISSN 2615-420X
Full text not available from this repository.Abstract
This study examines and explains how loyalty is built with Islamic relationship marketing and trust through customer satisfaction. The success of a company in getting satisfied customers will have an impact on customer loyalty. Although relationship marketing research is a popular topic, research on relationship marketing from an Islamic perspective is very limited. Relationship marketing from an Islamic perspective is interesting because it is very relevant to be practiced in today's business development. The quantitative approach used in this study, the data collection method through questionnaires with nonprobability sampling techniques, the number of respondents was 76, the data analysis technique used in this study was Path Analysis. The results showed that there was a relationship between Islamic relationship marketing and trust which had a direct effect on customer satisfaction. Islamic relationship marketing and trust directly affect loyalty, and consumer satisfaction has a direct effect on loyalty. Consumer satisfaction can play a role as a mediating variable between Islamic relationship marketing and trust on loyalty.
| Item Type: | Article |
|---|---|
| Uncontrolled Keywords: | Islamic Relationship Marketing (IRM), Trust, Satisfaction, Customer Loyalty |
| Subjects: | 600 TECHNOLOGY AND APPLIED SCIENCES (TEKNOLOGI DAN ILMU TERAPAN) > 650 Management and Auxiliary Service (Manajemen dan Ilmu yang Berkaitan) > 658.81 Sales Management/Manajemen Pemasaran |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Syariah |
| Depositing User: | Junaeti Aqin |
| Date Deposited: | 17 Apr 2023 07:24 |
| Last Modified: | 17 Apr 2023 07:24 |
| URI: | http://repository.uingusdur.ac.id/id/eprint/822 |
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