Tamamudin, Tamamudin and Fauziah, Monica Nour (2022) Digital Marketing Platform (Shopee) Marketing Communication Strategy To Increase Consumer Purchasing Power. In: The Proceedings Book 10th International Conference On Social Sciences & Humanities (Sivas, Turkey: July 18-19, 2022). Sivas Science and Technology University, Sivas, TURKEY, p. 259. ISBN 978-625-7720-82-3
Full text not available from this repository.Abstract
This research focuses on the marketing communication tactics of the shopee digital marketing platform. Online shopping (online store) is a type of shopping made possible by communication technology, especially the internet, and includes several advantages, such as the ability to get work done quickly without having to meet face-to-face first. The purpose of this research is to find out how to increase consumer purchasing power by using a digital marketing platform (shopee). The sales team and marketing team at PT shopee designed the object of this research as a marketing communication approach. The research method used is a literature review approach. The results of this study are the results of this study are that the marketing strategy carried out by Shopee which has succeeded in attracting the attention of buyers is to use things that are viral or current trends. Of course, this is very different from other marketplace marketing strategies, besides that Shopee also provides many promotional programs to customers, such as free shipping, cashback, flash sales, to vouchers. And always follow various events, for example 11.11 Big Sale, Shopee SMS & COD, 12.12 Birthday Sale, and so on.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Digital Marketing, marketing Strategy, communication |
| Subjects: | 600 TECHNOLOGY AND APPLIED SCIENCES (TEKNOLOGI DAN ILMU TERAPAN) > 650 Management and Auxiliary Service (Manajemen dan Ilmu yang Berkaitan) > 658.81 Sales Management/Manajemen Pemasaran |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Syariah |
| Depositing User: | Junaeti Aqin |
| Date Deposited: | 18 Apr 2023 06:35 |
| Last Modified: | 18 Apr 2023 06:35 |
| URI: | http://repository.uingusdur.ac.id/id/eprint/838 |
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