Wulandari, Shinta Dewi and Surur, Ahmad Tubagus (2022) Optimization Of Digital Marketing Strategies In Facing Business Challenges In The Modern Era. In: he Proceedings Book 10th International Conference On Social Sciences & Humanities (Sivas, Turkey: July 18-19, 2022). Sivas Science and Technology University, Sivas, Turkey, p. 250. ISBN 978-625-7720-82-3
Full text not available from this repository.Abstract
In today's modern day, the digital era has begun, signifying that trade between countries around the world is no longer restricted. Because the number of competitors or competitors in the industry is expanding, as an entrepreneur, you must have sufficient opportunities to expand your current firm. As a result, company strategy is critical while dealing with corporate competitiveness. One of them is to use internet marketing. However, not all business actors, particularly traditional business actors, are aware of the system. As a result, a change step is required, namely the implementation of a business strategy, one of which includes the use of digital marketing. Digital marketing is an attempt to promote a business through digital media in a timely, personal, and relevant manner. Many of the tactics and practices that belong under the internet marketing area are included in this form of digital marketing. The goal of this study is to design and optimize the implementation of digital marketing strategies in the face of business issues in today's modern day so that businesses can stay afloat and get a competitive edge. A literature review methodology is used in this research procedure. The findings of this literature research show that in today's modern day, planning and optimizing the implementation of digital marketing strategies is a requirement in dealing with business difficulties. Digital marketing can make it easier for business owners, particularly small and medium-sized enterprises (MSMEs), to track, offer information, and meet client requests. Not only that, but digital marketing will make it easier for businesses to reach out to consumers at all levels of society, regardless of location or time
| Item Type: | Book Section |
|---|---|
| Uncontrolled Keywords: | Digital Marketing, Digital Marketing Strategy, Business Challenges |
| Subjects: | 600 TECHNOLOGY AND APPLIED SCIENCES (TEKNOLOGI DAN ILMU TERAPAN) > 650 Management and Auxiliary Service (Manajemen dan Ilmu yang Berkaitan) > 658.8 Marketing, Management of Distribution/Marketing, Manajemen Distribusi |
| Divisions: | Fakultas Ekonomi dan Bisnis Islam > Jurusan Ekonomi Syariah |
| Depositing User: | Junaeti Aqin |
| Date Deposited: | 18 Apr 2023 06:42 |
| Last Modified: | 18 Apr 2023 06:42 |
| URI: | http://repository.uingusdur.ac.id/id/eprint/839 |
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