Sharia Marketing and Digital Marketing: What's the Deference?

Shulthoni, Muhammad and Adinugraha, Hendri Hermawan and Rumiyati, Eva and Imani, M. Fathrezza (2023) Sharia Marketing and Digital Marketing: What's the Deference? In: The Proceeding Book International Istanbul Current Scientific Research Congress. IKSAD Publications, Istanbul-Turkiye, pp. 921-933. ISBN 978-625-8254-14-3

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Abstract

This study intends to explain the study of the differences between Sharıa marketıng and dıgıtal marketıng. The research method uses a type of qualitative research with a systematic approach to the literature review or library research. The results of a literature review that has been carried out by researchers structurally and systematically found that Sharia marketing has become a hot topic of discussion in recent years. This is influenced by the growth of the halal industry in various countries in the world, not only in countries with a majority Muslim population but also in countries with minority Muslim populations. Sharia marketing is a strategic business discipline that directs the process of creating, offering, and changing the value from an initiator to its stakeholders, which in the whole process is under the contracts and principles of business in Islam. The online era has made many significant changes to how a product is communicated and marketed. Currently, marketing trends are starting to move towards digital marketing. Digital marketing can be interpreted as marketing or promotional activities for a brand or product or service brand that is carried out through digital media. This marketing aims to reach as many customers as possible in an efficient, relevant, and efficient way. If traditional marketing uses print media as a medium, digital marketing uses a lot of online media.

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