Inbound Marketing Implementation Strategy in Islamic Microfinance Institutions: A Study at Baitul Maal Wat Tamwil

Shulthoni, Muhammad and Adinugraha, Hendri Hermawan and Rumiyati, Eva and Imani, M. Fathrezza (2023) Inbound Marketing Implementation Strategy in Islamic Microfinance Institutions: A Study at Baitul Maal Wat Tamwil. In: Uluslarasi Sosyal Bilimler Ve inovasyon Kongresi : Congress Book. Iksad Publishing House, Ankara, pp. 494-501. ISBN 978-625-6404-68-7

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Abstract

This study intends to explain the study of the ımplementatıon of ınbound marketıng strategy ın Baıtul Maal Wat Tamwıl (BMT) BTM Jawa Tengah. The research method uses a type of qualitative research with a descriptive approach. The results of the study concluded that BTM Jawa Tengah’s marketing strategy through inbound marketing was implemented by optimizing websites in SEO, displaying correct information, having superior applications, and communicating with customers. The results of the research on marketing strategy analysis through inbound marketing on BTM Jawa Tengah were carried out by BTM Jawa Tengah external parties, with a simple website but had superior pplications, namely, the easy zakat calculation application had not yet affected financing and fundraising, while the implementation of marketing strategies through Internet media at BTM Jawa Tengah is carried out by BTM Jawa Tengah internal parties, with a user-friendly website which also has not affected financing and fundraising. Implementation of a marketing strategy through inbound marketing for BTM Jawa Tengah internal parties, the media used is Facebook social networking media by gathering people in groups and communities, this strategy has the effect of financing and fundraising.

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