Hafidz MS, M and Sam'ani, Sam'ani and Marlina, Marlina (2013) Pengaruh Reference Group Dan Marketing Mix Terhadap Minat Menggunakan Produk KJKS/BMT di Kota Pekalongan. Jurnal Penelitian, 10 (2). pp. 181-204. ISSN 2541-6944
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Abstract
This study was aimed to answer a question research: whether reference group and marketing mix influence the customers' interest in using the KJKS/BMT's products. To answer that question, quantitative approach was used. The population was BMT's customers of Pekalongan. Non-probability sampling technique (convenience sampling) was used to take samples of the population. There were 92 respondents that were used. The study concluded that based on t-test, it was known that the three independent variables: product, place, and promotion had significant effect on the customers’ interest in using the BMT's products. While two others: price and reference group did not have significant effect. All variables, both the significant and not significant, had positive relationship with the dependent variable. They all had simultaneously significant effect on the dependent variable. The magnitude of the effect of independent variables on the dependent variable was 62.8 % as shown in figure Adjusted R2 in Regression Coefficient Test.
Item Type: | Article |
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Uncontrolled Keywords: | Reference Group, Marketing Mix, Minat BMT. |
Subjects: | 200 RELIGION (AGAMA) > 290 Other Religions (Agama Selain Kristen) > 297.273 Islam and Economics/Islam dan Ilmu Ekonomi 200 RELIGION (AGAMA) > 2X0 ISLAM UMUM > 2X6.3 Ekonomi Islam, Sistem Ekonomi Islam 200 RELIGION (AGAMA) > 2X0 ISLAM UMUM > 2X6.32 Ekonomi Keuangan Islam |
Divisions: | Fakultas Syariah > Jurusan Hukum Keluarga Islam |
Depositing User: | Dr. H. Sam'ani Sam'ani |
Date Deposited: | 01 Aug 2022 10:03 |
Last Modified: | 11 May 2023 08:11 |
URI: | https:///id/eprint/659 |
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